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Press Release - New Heat-Sealing Machine For Buttons
Date: 21st Feburary 2008
Bye-bye to Embarrassing Moments When Buttons Drop: Hwa Seng Textiles First in Singapore to Invest in European Button Securing System on Custom-made Apparel
Hwa Seng Textiles is Singapore's first bespoke tailor and fabric distributor to invest in a $20,000 European button security system using heat-sealing. This machine can be used for trousers, jackets and shirts. Buttons sewn with this machine can be recognised by our signatory red wrapped shank underneath them. Studies have shown people are annoyed by buttons popping off, especially from new apparel. They are particularly inconvenienced when buttons drop during important functions. Studies show people are willing to pay extra for the assurance that their buttons stay on. Hwa Seng Textiles has imported Singapore's first button securing system to give its customers peace of mind. Also Hwa Seng uses precious mother-of-pearl buttons upon requests on its bespoke apparel. This button securing system ensures the beautiful Mother-of-Pearl buttons stay on. This system is used only by the largest designer boutiques internationally for ready-made garments. Hwa Seng is the first bespoke tailor in Singapore to utilize it on all its custom-made apparel.
The heat sealing button shank wrapping system uses a specially designed elastic yarn with securing effect. The unique gripping force and the heat sealing are the key to button security as the yarn permanently squeezes the attaching threads in the button shank. The button is properly secured, the slim button shank prevents button holes from bulging and the button has a clean finish and tail-free shank. The process takes just 0.8 second. The resulting neat and professional button appearance makes one's apparel look well-stitched and expensive. Ordinary button shank sewing with normal sewing thread is slow, not tight enough to prevent button loss (no gripping force), and results in a thick bundle of thread with tails. If trimmed, the thread end slips out of the knot and unravels.
Asked why the costly investment, Mr Goh CP, owner of Hwa Seng Textiles, says: "We believe in being the best in all that we do. We have the world's best Egyptian cotton, the best mother-of-pearl buttons, now world-standard machinery to ensure the buttons are neatly sewn on and firmly secured. People come to Hwa Seng because they know they can find the best European shirting and suiting fabrics, accessories and reliable custom made apparel."
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 | Date: 28 March 2006
We are pleased to announce this beautiful Mother of Pearl collar bones or collar stays in American context. This exquistite luxury piece is made in Italy. On the shell surface, it is engraved with lazer the words "Mother of Pearl".
To customer who appreciate quality, this collar bones or collar stays is a must have detail for their quality shirts.
Click the image for more info.
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Date: 24th March 2006
Yes, we have launched our latest Gianfranco Fila latest collection of Egyptian Cotton. They are 31 pages of fabrics sample about a hundred over designs and selection. They are enclosed in a beautiful golden box. Its served an elegant presentation to customers. |  |
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 | A look at the sample book when open. |
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Another peek of the sample book.
Interested? Please email us for more info. |  |
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 | A crisp, cotton shirt is a business wardrobe staple for men. But there is no such thing as "any cotton shirt will do" if you want to create a good impression.
According to Ms Jessica Sim of Hwa Seng Textiles, good quality cotton shirts not only look good, they feel great as well. The lustre and sheen of premium cotton add polish to a business suit.
SINCE MUCH CARE goes into the production process, such shirts also last longer. Even after repeated washes, the colours are still vibrant, promised Ms Sim. Some of her customers have claimed that their five-year-old shirts "still look brand-new".
To gauge the quality of a cotton shirt, you must know the origin of the cotton, the fabric's ply and the yarn count.
Unfortunately, such information is seldom, if ever, reflected on any shirt label.
Ms Sim suggests feeling the fabric - it should feel very smooth and almost silk-like. Patterns, like stripes, are woven into the fabric and not merely printed on.
Quality also comes with a price. Mr Goh Cher Peng of the specialty fabric shop said that a metre of top-quality cotton costs between S$40 and S$185. Lower-quality cotton usually costs less than S$20 a metre.
Both Ms Sim and Mr Goh said the additional cost is money well spent. Elaborated Ms Sim:" It's like buying a Mercedes to show that you have arrived in the business world. You know you have quality and it lasts."
The Straits Times: Friday, June 19, 1998 |
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